Is there any good reason that a visitor should bookmark your site so that he will return again? If not, what needs to be improved within your site plan that will encourage repeat visits?
By asking yourself, “Why should someone return to my site?” you are forcing yourself to take a hard look at your website initiative and the justification for the investment.
Developing loyalty from your customers through your online activities will be seen in your offline revenues and profits. Providing relevant information, making it easier for your customer to do her job, and creating a compelling site are some basic tactics that will encourage people to return to your website.
Determining what it is that is of value to your target audience will be the cornerstone of your web activities.
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