Keys to Creating a Successful Affiliate Program

The first key to a successful affiliate program is that it bebuilt around a proven product and excellent customer support. Ifyou don’t have a great product that fills a need in the market,then you are simply wasting your time.

However, don’t think that you have to do everything yourself.This is one of the number one mistakes made by small businessesand one of the biggest reasons for their failure. To besuccessful online and offline, you must have a business that hassystems in place that allow it to expand and grow.

The second key to creating a successful affiliate program is toset high commissions. To keep your affiliates motivated, youshould pay them at least 50% of your profits per sale. (Remember,these are sales that you could never make alone. By giving youraffiliates a better incentive, you will be able to recruithigher-end affiliates.) You can afford to pay out highercommissions because online products have much higher profitmargins.

Thirdly, ensure that your sales page converts well before youstart your affiliate program. Your sales page must convert at arate of at least 2% or better.
Therefore, you must test first. One of the easiest ways to dothis is by advertising with Google Adwords. Pick out some verytargeted keywords, place your ads, and direct people to yoursales page.