One of the most important elements of your email marketing campaign is your promotional message. Learning how to write an effective ezine ad or follow up email message is crucial step of your email marketing campaign. Badly written message could waste your money and harm your reputation.
In order to write a good and effective promotional message, you must learn a few tactics of copywriting, because the best written sales letters or ezine ads are a result of good copywriting. It takes times to master the art, but you can start with these tips below:
· TargetingWrite your message to those people who are interested in your product or service. Decide who's the person that will buy from you and where to look for him or her.
· PersonalizingWrite your message not to the crowd, but to one person and put his or her name in the message. Like "How are you Oprah?". This will be better and more personal than just "Dear Subscriber" or ``Dear Friend``.
· HeadlinesWrite interesting headlines (subject lines). These are seen first. If your headline isn't interesting, your message will be deleted. Make sure that your headline is attractive and eye catching if you want your message to be opened.
· Unsubscribe Give your prospects the opportunity to unsubscribe from your list. If you keep them against their will, you may be accused of spam. You really don't want that. So put the removal instructions at the end of your message all the time.
Test and TrackTesting is very important. If you don't track all your campaigns, you'll never know what pulls the profit and what's not. Every successful internet marketer tests results in order to avoid bad tactics and implement the good ones.
You get it? Use all tips for start your email promotion messages writing. J
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