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Monday, February 4, 2008

5 Questions to Answer Before You Build Your Website

It is not just a website. It is where the bricks-and-mortar world meets the clicks-and-mortar world, and your website has an impact on your company image. Because your online market presence is viewed by individual-defined norms, you must ensure the site meets the expectations of your site visitors.

So how can you satisfy your visitors’ needs and increase the frequency of visits from the same visitors? There is no magic formula or secret java scripting that will do it.
However, laying the foundation of your site by answering five basic questions prior to building your site will allow you to develop an online presence that meets your business goals and encourages visitors to return to your site time after time.

The five questions to be answered are:

1. Who is your target audience?
2. What are the objectives of your website?
3. What does a visitor expect from your site?
4. What do you want the visitor to leave with?
5. Why should someone return to your site?

Take your time to give the answers so that you can achieve what you want from your website!

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