Before starting your email marketing campaign, you should clearly understand the difference between opt-in email marketing and spam. If you fail to do that, you may hurt your business and reputation for a long time.
Spam is very unethical way of internet marketing. Simply stated, it means sending promotional email messages to people who didn't ask that. If you try to spam, you may be banned by your ISP (Internet Service Provider) and never be able to send messages from your email account again.
A much better method is opt-in email marketing. Contrary to spam it is permission based, which means that people have agreed to receive emails from you. This way of marketing is preferred by many businesses and it brings very good results. Some top marketers have achieved as much as 40% response rates using opt-in email marketing.
Opt-in method is targeted though. When you send a message to a list of email addresses, you know they are interested in your offer. That's why they've subscribed in the first place right?
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