Once you have a solid understanding of what your site visitors expect from your site, you need to determine what it is that you want the visitor to leave with after visiting your website.
Are you attempting to reduce the sales cycle time and want to ensure that your customer’s questions about your product’s performance and specifications are answered? Or are you looking to improve your brand image and need to find ways to enhance your offline brand online?
Depending on your goals, you will want to develop different strategies for different goals.
Ask yourself what it is that you want your visitors to leave with and then consider whether you can address those needs with a focus on content or on design of the site.
Ask yourself what it is that you want your visitors to leave with and then consider whether you can address those needs with a focus on content or on design of the site.
Most likely you will want to provide a combination of rich content that helps satisfy customer needs complemented by a good website design that allows the user to find the information or conduct the transaction quickly and easily.
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