Coupons are a form of promotional marketing designed to stimulate a customer to take action towards a buying decision. They are a very affordable marketing strategy for small businesses.
Why do coupons work? Simply because consumers who visit your website in order to use a coupon generally end up spending more than they’d planned.
Why do coupons work? Simply because consumers who visit your website in order to use a coupon generally end up spending more than they’d planned.
This makes coupons the perfect marketing vehicle for increasing sales and committing people to certain brands. Having a coupon also establishes credibility and awareness of your company, even if the coupons aren’t actually redeemed.
These statistics show that by creating an online coupon strategy, you can stimulate additional online and offline purchases. 70% of consumers believe coupons save them a lot of money. By providing your prospective customers with exceptional deals in your online coupons, you will trigger higher redemption rates.
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