Affiliate programs can enlist hundreds, even thousands of web sites to promote your product or service with zero risk on your part. Much like a franchise, an affiliate program allows you to duplicate yourself many times over.
This form of marketing can drastically reduce your advertising costs and increase your brand exposure as you enroll thousands of highly motivated affiliates to advertise your product or service.
As for the affiliate, they receive an opportunity to earn a substantial income without the risk of developing a proven product, fulfilling orders, handling customer service or merchant accounts. They simply promote the product and receive a portion of the revenues while you get increased exposure all over the Web. It’s a win-win situation for both parties involved.
You must set high commissions. To keep your affiliates motivated, you should pay them at least 50% of your profits per sale.
Ensure that your sales page converts well before you start your affiliate program. Your sales page must convert at a rate of at least 2% or better. If it does not, then what reason would people have for promoting your products?
You must also provide your affiliates with all of the materials they will need to promote your product or service. This includes sample:
· emails
· banners
· text links
· articles
· interviews
· ezine ads
· press releases
· self-branding ebooks
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